LEAD, a Berlin, Germany-based venture corporation for sports and health, announced that Harry Kane, Brooks Koepka, Brayden Schenn and other athletes are amongst the first to have joined its Locker Room fund.
The question if robo umps are coming to baseball looks to becoming clearer by the day. During the Arizona Fall League, MLB is testing the use of check swing technology provided by sports technology provider Hawk-Eye. Hawk-Eye is recognized as a global leader in the live sports arena, pioneering change across Broadcast Production, Officiating and Performance through cutting-edge technology.
If you’re already missing the nonstop action of track and field at the 2024 Paris Olympic Games, don’t worry—there’s another upcoming competition that should be well worth the hype.
This week, some of the fastest women in the world will meet for a track-and-field showdown unlike any other. Under the lights in New York City, the first-ever Athlos NYC
The question if robo umps are coming to baseball looks to becoming clearer by the day. During the Arizona Fall League, MLB is testing the use of check swing technology provided by sports technology provider Hawk-Eye. Hawk-Eye is recognized as a global leader in the live sports arena, pioneering change across Broadcast Production, Officiating and Performance through cutting-edge technology.
Have you wondered what is behind the NHL technoloy during recent broadcast. As the Stanley Cup is set to get ready to play. Sterling dives into the tech behind the broadcast and what to look for.
transcript from Descript
NHL EDGE puck and player tracking uses infrared technology and multiple cameras to bring fans inside the game. During the broadcast, fans will see a graphic on screen with real-time stats such as time on ice, faceoff probability, hardest shot, fastest skater, distance skated and more.
As you watch the video from NHL Edge you will see spotlights, stats, and analysis to help give even more context to how great plays happen.
The NHL has rolled out two types of Alternative broadcast, the first was on April 14th of this year between the Colorado Avalanche and the and the Vegas Knights and was called the Multiversus with characters including Bugs Bunny, Batman, Superman, Wonder Woman, Velma, and Shaggy.
The animated presentation used NHL Edge tracking technology, hawk-eye innovations optical tracking to generate the characters and the real time presentation of characters by partner beyond Sports.
The second alternative telecast can be found on Max and Tru TV powered by AWS and features NHL Edge stats in graphic forms, displaying figures like time on ice, skating speed, distance traveled and more.
The Last activation I will highlight is the Dallas Stars using real time AI tracking of the game. The special aspect of this is the game was being played in Edmonton so fans in Dallas at American Airlines arena are able to track the game in real time.
My favorite baseball bat growing up was the grey Easton. It felt like swinging a whiffle ball bat in my hand. In 2023 baseball has found its way to integrate technology into it’s bats. Marucci and Diamond Kinetics have unveiled the Marucci CATX Smart bat, the first bat with an integrated sensor and approved by the USSSA for in game use.
The CATX smart bat has the same feel and weight as a normal bat but has a sensor knob at the bottom. The sensor leverages state-of-the-art technology to gamify training with missions and challenges that reward participation. Each bat has a unique ID linked to the Diamond Kinetics app so players can immediately personalize their development and unlock their potential while opening up a whole new world of hitting experiences. CATX Smart users can participate in guided hitting sessions where they are encouraged to swing like Marucci Athletes including Alex Bregman, Trea Turner, Austin Riley, Freddie Freeman, Anthony Rizzo, and Francisco Lindor, and access exclusive DK x Marucci challenges within the app.
Marucci and Diamond Kinetics have created a way to gamify youth sports and create a fun way to go after the youth market. Check out our blog on offline to online strategies for sports technology startups to learn more ways that sports tech companies can grow sales using offline to online strategies.
