Sterling Mack
Sports Investing News
Sports Investing News
Sterling Mack
Lead, Adds Harry Kane and Brooks Koepka to new ...

LEAD, a Berlin, Germany-based venture corporation for sports and health, announced that Harry Kane, Brooks Koepka, Brayden Schenn and other athletes are amongst the first to have joined its Locker Room fund.

Lead, Adds Harry Kane and Brooks Koepka to new Locker Room Fund
MLB
Sterling Mack
Check Swing Challenge System Tested in Arizona ...

The question if robo umps are coming to baseball looks to becoming clearer by the day. During the Arizona Fall League, MLB is testing the use of check swing technology provided by sports technology provider Hawk-Eye. Hawk-Eye is recognized as a global leader in the live sports arena, pioneering change across Broadcast Production, Officiating and Performance through cutting-edge technology.

Check Swing Challenge System Tested in Arizona Fall League with help From Sports Technology Provider
Sterling Mack
October Podcast
October Podcast
Sterling Mack
How Athlos Was Created

If you’re already missing the nonstop action of track and field at the 2024 Paris Olympic Games, don’t worry—there’s another upcoming competition that should be well worth the hype.

This week, some of the fastest women in the world will meet for a track-and-field showdown unlike any other. Under the lights in New York City, the first-ever Athlos NYC

How Athlos Was Created

Hockey

NHL Sports Technology Integrations and Activations

Have you wondered what is behind the NHL technoloy during recent broadcast. As the Stanley Cup is set to get ready to play. Sterling dives into the tech behind the broadcast and what to look for.

transcript from Descript

NHL EDGE puck and player tracking uses infrared technology and multiple cameras to bring fans inside the game. During the broadcast, fans will see a graphic on screen with real-time stats such as time on ice, faceoff probability, hardest shot, fastest skater, distance skated and more.

 

As you watch the video from NHL Edge you will see spotlights, stats, and analysis to help give even more context to how great plays happen.

 

The NHL has rolled out two types of Alternative broadcast, the first was on April 14th of this year between the Colorado Avalanche and the and the Vegas Knights and was called the Multiversus with characters including Bugs Bunny, Batman, Superman, Wonder Woman, Velma, and Shaggy.

The animated presentation used NHL Edge tracking technology, hawk-eye innovations optical tracking to generate the characters and the real time presentation of characters by partner beyond Sports.

 

The second alternative telecast can be found on Max and Tru TV powered by AWS and features NHL Edge stats in graphic forms, displaying figures like time on ice, skating speed, distance traveled and more.

 

The Last activation I will highlight is the Dallas Stars using real time AI tracking of the game.  The special aspect of this is the game was being played in Edmonton so fans in Dallas at American Airlines arena are able to track the game in real time.

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How Drive Hockey Analytics is Helping Youth Sports through IoT

In recent weeks we have connected with Drive Hockey a company out of Canada that is focusing it’s technology on youth development. As a former athlete, training tools are imperative. The toughest thing in youth development is to grow your skills at a fast pace, but to begin to identify ways and methods that will take you to the next level. Whatever that next level may be.

What Drive Hockey Analytics has done is made development simple and easy. Using IoT technology, hockey players are able to track their movements on the ice, with their stick, and how they handle the puck. This is called the DRIVE system. The Drive system is made up of 3 tracking components: A DRIVE trackable truck, a DRIVE stick tag (which goes over the end of your hockey stick), and the Rink senors which monitor your movements.

With this technology players can start tracking stats each game and garner hard data on various aspects of their performance such as top speed, zone time, puck possession, shots, passes, etc. The system uses these metrics to analyze each players unique playing style.

For me, this is invaluable. A lot of times as a youth player the direction of your playing style is dictated by your coach, parents, or who you watch on TV. Using this DRIVE system truly gives everyone involved hard data that can be used. The toughest thing in youth sports is making sure the development is in sync-coaches, parents, and the player. This system allows for that. It takes away a lot of the guessing game that is involved in youth sports and will make getting better, easy.

Reach out if you would like to learn more information on Drive Hockey Analytics