My favorite baseball bat growing up was the grey Easton. It felt like swinging a whiffle ball bat in my hand. In 2023 baseball has found its way to integrate technology into it’s bats. Marucci and Diamond Kinetics have unveiled the Marucci CATX Smart bat, the first bat with an integrated sensor and approved by the USSSA for in game use.

The CATX smart bat has the same feel and weight as a normal bat but has a sensor knob at the bottom. The sensor leverages state-of-the-art technology to gamify training with missions and challenges that reward participation. Each bat has a unique ID linked to the Diamond Kinetics app so players can immediately personalize their development and unlock their potential while opening up a whole new world of hitting experiences. CATX Smart users can participate in guided hitting sessions where they are encouraged to swing like Marucci Athletes including Alex Bregman, Trea Turner, Austin Riley, Freddie Freeman, Anthony Rizzo, and Francisco Lindor, and access exclusive DK x Marucci challenges within the app.

Marucci and Diamond Kinetics have created a way to gamify youth sports and create a fun way to go after the youth market. Check out our blog on offline to online strategies for sports technology startups to learn more ways that sports tech companies can grow sales using offline to online strategies.