Approach
The sports technology market is experiencing a transformative shift as it increasingly embraces data analytics to elevate various facets of the game. This evolution encompasses leveraging data to enhance player performance, closely monitor their health and fitness, and make well-informed decisions regarding game strategy.
We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies across the globe.
We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and women’s sports.
Sports Tech Atlanta works as a sports technology deal consultant connecting sports technology startups with investors, leagues, and brands — through active relationships, not cold outreach. NWSL. Ladies European Tour. Elite VC funds. We've done the work.
Sports technology advisory firm connecting startups with investors, leagues, and brands. Deal flow, fundraising strategy, and warm introductions — globally.
The Sports Tech Atlanta MatchMaker
The Sports Tech Atlanta MatchMaker is an AI tool and service created to help organizations vet and find sports tech solutions for their teams, leagues, and organizations. Companies input their information and match with a project or RFP that has been uploaded to the system. The matchmaker informs both parties there has been a match and sends a connecting email with all of the pertinent information. Parties can then reach out on their own to make the connection and begin the vetting process.
Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.












