Approach

 

The sports technology market is experiencing a transformative shift as it increasingly embraces data analytics to elevate various facets of the game. This evolution encompasses leveraging data to enhance player performance, closely monitor their health and fitness, and make well-informed decisions regarding game strategy.

We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies across the globe.

We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and women’s sports.



The sports tech landscape is crowded, and finding the right partner shouldn't feel like a game of chance. Sports Tech Atlanta is officially launching our Strategic Matchmaking Service.

We’ve built a network that spans the NWSL, Ladies European Tour, cycling, and elite amateur leagues. By signing up, you’re entering a database that we actively mine to fill specific needs for our partners—from fan engagement to live valuation tools.



 

Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.

 


Ecosystem Partners

Bridging The Gap: We connect VC’s, angels, startups, and industry leaders in sports technology.

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