NHL Sports Technology Integrations and Activations

Have you wondered what is behind the NHL technoloy during recent broadcast. As the Stanley Cup is set to get ready to play. Sterling dives into the tech behind the broadcast and what to look for.

transcript from Descript

NHL EDGE puck and player tracking uses infrared technology and multiple cameras to bring fans inside the game. During the broadcast, fans will see a graphic on screen with real-time stats such as time on ice, faceoff probability, hardest shot, fastest skater, distance skated and more.

 

As you watch the video from NHL Edge you will see spotlights, stats, and analysis to help give even more context to how great plays happen.

 

The NHL has rolled out two types of Alternative broadcast, the first was on April 14th of this year between the Colorado Avalanche and the and the Vegas Knights and was called the Multiversus with characters including Bugs Bunny, Batman, Superman, Wonder Woman, Velma, and Shaggy.

The animated presentation used NHL Edge tracking technology, hawk-eye innovations optical tracking to generate the characters and the real time presentation of characters by partner beyond Sports.

 

The second alternative telecast can be found on Max and Tru TV powered by AWS and features NHL Edge stats in graphic forms, displaying figures like time on ice, skating speed, distance traveled and more.

 

The Last activation I will highlight is the Dallas Stars using real time AI tracking of the game.  The special aspect of this is the game was being played in Edmonton so fans in Dallas at American Airlines arena are able to track the game in real time.

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