Funding Rounds

Funding Rounds: Skydance Media completed a $400M strategic investment round led by KKR with participation from the Ellison family, Redbird Capital Partners, an Tencent. The capital raise and access provided by KKR will further Skydance’s initiatives in sports and interactive entertainment. Skydance has a current co-production deal with Meadowlark Media and upcoming projects with Diana Taurasi, Kylian Mbappe, and others.

Rooter, India’s largest game streaming platform announced a new round of financing $16M and led by Venture Capital company Lightbox. The funding will go to scale the company and help it’s technology capabilities.

NHL Sports Technology Integrations and Activations

Have you wondered what is behind the NHL technoloy during recent broadcast. As the Stanley Cup is set to get ready to play. Sterling dives into the tech behind the broadcast and what to look for.

transcript from Descript

NHL EDGE puck and player tracking uses infrared technology and multiple cameras to bring fans inside the game. During the broadcast, fans will see a graphic on screen with real-time stats such as time on ice, faceoff probability, hardest shot, fastest skater, distance skated and more.

As you watch the video from NHL Edge you will see spotlights, stats, and analysis to help give even more context to how great plays happen.

The NHL has rolled out two types of Alternative broadcast, the first was on April 14th of this year between the Colorado Avalanche and the and the Vegas Knights and was called the Multiversus with characters including Bugs Bunny, Batman, Superman, Wonder Woman, Velma, and Shaggy.

The animated presentation used NHL Edge tracking technology, hawk-eye innovations optical tracking to generate the characters and the real time presentation of characters by partner beyond Sports.

The second alternative telecast can be found on Max and Tru TV powered by AWS and features NHL Edge stats in graphic forms, displaying figures like time on ice, skating speed, distance traveled and more.

The Last activation I will highlight is the Dallas Stars using real time AI tracking of the game.  The special aspect of this is the game was being played in Edmonton so fans in Dallas at American Airlines arena are able to track the game in real time.

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What are the most effective ways to activate sports partnerships across different channels and platforms?

1. Align your goals

2. Choose the right channels

3. Create unique and memorable experiences

4. Measure and optimize the results

5. Adaptability and Innovation.

1. Aligning Goals

   The first step to activate your sports partnerships is to align your goals and values with your partner. You want to make sure that your brand message, tone, and personality are consistent and complementary with your partner's. This will help you create a strong and authentic connection with your target audience, who will appreciate your shared vision and passion. You can also leverage your partner's strengths, assets, and insights to enhance your own marketing strategy and reach new segments.

2. Choosing the right channel partner’s

   You want to consider where your audience is, what they are interested in, and how they consume sports content. For example, you can use social media to create engaging and interactive content, such as behind-the-scenes videos, live Q&A sessions, polls, quizzes, and contests. You can also use digital platforms, such as websites, apps, podcasts, and newsletters, to provide more in-depth and informative content, such as stories, interviews, analysis, and tips. Additionally, you can use traditional channels, such as TV, radio, print, and outdoor, to create more awareness and visibility for your partnership.

3. Creating Unique and Memorable Experiences

   You want to offer them something that they can't get anywhere else, something that adds value and excitement to their sports consumption. For example, you can create exclusive events, such as meet-and-greets, fan zones, VIP tickets, and product launches, that invite your audience to interact with your partner and your brand. You can also create immersive experiences, such as virtual reality, augmented reality, and gamification, that allow your audience to experience your partner and your brand in new and innovative ways.

4. Measure and Optimize Results

   The final step is to measure and optimize your results from your sports partnership activation. You want to track and analyze your performance across different channels and platforms, using metrics such as reach, engagement, sentiment, conversions, and ROI. You want to use data and feedback to understand what works and what doesn't, and to identify areas for improvement and opportunities for growth. You want to also communicate your results and learnings with your partner, and to celebrate your successes and achievements together.

5. Adaptability and Innovation

   Projects Can lead to the need for Adaptability and innovation. This ability and constantly evolving will open up more opportunities for the future and drive constant results.

What are the most effective ways activate sports partnerships across different channels and platforms?

1. Align your goals

2. Choose the right channels

3. Create unique and memorable experiences

4. Measure and optimize the results

5. Adaptability and Innovation.

1. Aligning Goals

   The first step to activate your sports partnerships is to align your goals and values with your partner. You want to make sure that your brand message, tone, and personality are consistent and complementary with your partner's. This will help you create a strong and authentic connection with your target audience, who will appreciate your shared vision and passion. You can also leverage your partner's strengths, assets, and insights to enhance your own marketing strategy and reach new segments.

2. Choosing the right channel partner’s

   You want to consider where your audience is, what they are interested in, and how they consume sports content. For example, you can use social media to create engaging and interactive content, such as behind-the-scenes videos, live Q&A sessions, polls, quizzes, and contests. You can also use digital platforms, such as websites, apps, podcasts, and newsletters, to provide more in-depth and informative content, such as stories, interviews, analysis, and tips. Additionally, you can use traditional channels, such as TV, radio, print, and outdoor, to create more awareness and visibility for your partnership.

3. Creating Unique and Memorable Experiences

   You want to offer them something that they can't get anywhere else, something that adds value and excitement to their sports consumption. For example, you can create exclusive events, such as meet-and-greets, fan zones, VIP tickets, and product launches, that invite your audience to interact with your partner and your brand. You can also create immersive experiences, such as virtual reality, augmented reality, and gamification, that allow your audience to experience your partner and your brand in new and innovative ways.

4. Measure and Optimize Results

   The final step is to measure and optimize your results from your sports partnership activation. You want to track and analyze your performance across different channels and platforms, using metrics such as reach, engagement, sentiment, conversions, and ROI. You want to use data and feedback to understand what works and what doesn't, and to identify areas for improvement and opportunities for growth. You want to also communicate your results and learnings with your partner, and to celebrate your successes and achievements together.

5. Adaptability and Innovation

   Projects Can lead to the need for Adaptability and innovation. This ability and constantly evolving will open up more opportunities for the future and drive constant results.