I will admit I was excited when Dapper Labs came out with NBA Top Shot. I have 1000’s of cards from collecting in the 90’s and early 00’s and thought what a great way to innovate on trading cards and collecting. Two years later and honestly i couldn’t tell you what my NBA Top Shot password is. I did sell a Giannis moment for close to $100 and that was my trading experience. Reading through various newsletters I stumbled upon Disney partnering with Dapper Labs to create an NFT marketplace which will be called Disney Pinnacle. Disney is a different beast when it comes to retail success. In 2021 Disney opened a British retail location which generated $91.9M in revenue in 2022. In 2021, Disney sold over $56.2B in licensed merchandise worldwide. Those figures are key to why Dapper Labs is betting that Disney will turn the NFT fortune around.

The NFT platform will launch later this year on IOS, Google, and web.