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NBC

Shaun White's Snow League Secures $15 Million in Funding and NBC Sports Deal

Shaun White's Snow League Secures $15 Million in Funding and NBC Sports Deal
Snowboarding legend Shaun White's innovative Snow League, aiming to revolutionize the sport, has secured $15 million in funding led by Left Lane Capital. This significant investment, coupled with a new media rights deal with NBC Sports, signals a major step forward for the league.


The Snow League, debuting this March in Aspen, aims to address the inherent challenges of snowboarding's seasonality and limited fan engagement outside of the Winter Olympics. By creating a cohesive, year-round narrative with events in March, December, and spring 2026, the league seeks to captivate fans and provide consistent opportunities for athletes.


Notable investors include private equity leader David Blitzer and Will Ventures, co-founded by former NFL player Isaiah Kacyvenski, highlighting the growing interest in innovative sports ventures. This partnership with NBC Sports will further enhance the league's visibility, aligning it closely with Winter Olympics coverage and boosting the careers of aspiring Olympic athletes.
With approximately 125 million skiers and snowboarders globally, the Snow League taps into a significant market, presenting a unique opportunity to expand the sport's fanbase and elevate its profile.