Private Equity funds have jumped into the sports world. Rising valuations and growing opportunities for media rights and sponsorships make professional sports teams an attractive investment. Deloitte published a private equity playbook in sports and here are few of the highlights.
Sports Tech Atlanta July 7th Blog Update
Welcome back to the Sports Tech Atlanta blog. We hope everyone had a great long weekend.
We are compiling our highlights from our social platforms with more detailed information for you to read.
TMRW Sports, co-founded by Tiger Woods, Rory McIlroy, and Mike McCarley, has announced a new funding round. Link to article
Nike and Hyperice Unveil Tech-Enabled Boots and Vest Designed to Boost Athlete Warm-Up and Recovery. Link to article
F1
-Apple Spent $200M+ on the budget
-Lewis Hamilton Producer and Advisor
-Hamilton Trained Brad Pitt for 3 months on how to drive.
-Filmed during the actual British Grand Prix