What are the most effective ways to activate sports partnerships across different channels and platforms?

1. Align your goals

2. Choose the right channels

3. Create unique and memorable experiences

4. Measure and optimize the results

5. Adaptability and Innovation.

1. Aligning Goals

   The first step to activate your sports partnerships is to align your goals and values with your partner. You want to make sure that your brand message, tone, and personality are consistent and complementary with your partner's. This will help you create a strong and authentic connection with your target audience, who will appreciate your shared vision and passion. You can also leverage your partner's strengths, assets, and insights to enhance your own marketing strategy and reach new segments.

2. Choosing the right channel partner’s

   You want to consider where your audience is, what they are interested in, and how they consume sports content. For example, you can use social media to create engaging and interactive content, such as behind-the-scenes videos, live Q&A sessions, polls, quizzes, and contests. You can also use digital platforms, such as websites, apps, podcasts, and newsletters, to provide more in-depth and informative content, such as stories, interviews, analysis, and tips. Additionally, you can use traditional channels, such as TV, radio, print, and outdoor, to create more awareness and visibility for your partnership.

3. Creating Unique and Memorable Experiences

   You want to offer them something that they can't get anywhere else, something that adds value and excitement to their sports consumption. For example, you can create exclusive events, such as meet-and-greets, fan zones, VIP tickets, and product launches, that invite your audience to interact with your partner and your brand. You can also create immersive experiences, such as virtual reality, augmented reality, and gamification, that allow your audience to experience your partner and your brand in new and innovative ways.

4. Measure and Optimize Results

   The final step is to measure and optimize your results from your sports partnership activation. You want to track and analyze your performance across different channels and platforms, using metrics such as reach, engagement, sentiment, conversions, and ROI. You want to use data and feedback to understand what works and what doesn't, and to identify areas for improvement and opportunities for growth. You want to also communicate your results and learnings with your partner, and to celebrate your successes and achievements together.

5. Adaptability and Innovation

   Projects Can lead to the need for Adaptability and innovation. This ability and constantly evolving will open up more opportunities for the future and drive constant results.

What are the most effective ways activate sports partnerships across different channels and platforms?

1. Align your goals

2. Choose the right channels

3. Create unique and memorable experiences

4. Measure and optimize the results

5. Adaptability and Innovation.

1. Aligning Goals

   The first step to activate your sports partnerships is to align your goals and values with your partner. You want to make sure that your brand message, tone, and personality are consistent and complementary with your partner's. This will help you create a strong and authentic connection with your target audience, who will appreciate your shared vision and passion. You can also leverage your partner's strengths, assets, and insights to enhance your own marketing strategy and reach new segments.

2. Choosing the right channel partner’s

   You want to consider where your audience is, what they are interested in, and how they consume sports content. For example, you can use social media to create engaging and interactive content, such as behind-the-scenes videos, live Q&A sessions, polls, quizzes, and contests. You can also use digital platforms, such as websites, apps, podcasts, and newsletters, to provide more in-depth and informative content, such as stories, interviews, analysis, and tips. Additionally, you can use traditional channels, such as TV, radio, print, and outdoor, to create more awareness and visibility for your partnership.

3. Creating Unique and Memorable Experiences

   You want to offer them something that they can't get anywhere else, something that adds value and excitement to their sports consumption. For example, you can create exclusive events, such as meet-and-greets, fan zones, VIP tickets, and product launches, that invite your audience to interact with your partner and your brand. You can also create immersive experiences, such as virtual reality, augmented reality, and gamification, that allow your audience to experience your partner and your brand in new and innovative ways.

4. Measure and Optimize Results

   The final step is to measure and optimize your results from your sports partnership activation. You want to track and analyze your performance across different channels and platforms, using metrics such as reach, engagement, sentiment, conversions, and ROI. You want to use data and feedback to understand what works and what doesn't, and to identify areas for improvement and opportunities for growth. You want to also communicate your results and learnings with your partner, and to celebrate your successes and achievements together.

5. Adaptability and Innovation

   Projects Can lead to the need for Adaptability and innovation. This ability and constantly evolving will open up more opportunities for the future and drive constant results.

Five Sports Tech Strategies for 2024

I’m excited for sports technology in 2024. There will be attractive deal flow for VCs in 2024. The number of U.S. VC led deals should increase in 2024 because VCs will be able to capitalize data. The hurdle for startups to secure venture financing has risen significantly. Below are five categories that will be the focus in 2024 and examples of raises in those categories.

1. Performance Analytics

Performance analytics touches are at the fore front of every league, team, and organization. As data becomes currency in sports. Wearables such as data tracking advances by Garmin, smart clothes, and the ability to predict injury risk.

An example of a recent raise in this category is Sportable. Sportable specializes in utilizing Micro-Tracking (MT) technology to enhance data collection and analysis—primarily in ball and contact sports like rugby, soccer, and American football.

2. Fan Engagement

Teams are constantly looking for ways to reach their core fans and to affect younger and more casual fans. Fan engagement startups allow teams to build relationships and loyalty with fans.

An example of fan engagement is Dust Identity Inc. who raised $40M in December

3. Sports Streaming

Sports broadcast look increasingly than they have in the past decade. Amazon’s Thursday Night alternative broadcast showcases live data and predictions. Sports Betting has slowly crept into the broadcast with companies like Genius Sports (our podcast with Genius Sports), and teams are looking to create their own streaming solutions.

An example of new streaming opportunities is the new Clipper Vision

4. Immersive Experiences

AI dominated the 2023 tech scene. Virtual reality is being used to help athletes train. Oculus and Apple are bringing VR sports viewing to the our couches. The ability to provide athletes and consumers with realistic sight, sound, touch, and simulating stadium sound.

An example of this is Sports Pro VR

5. Womens Sports

Women’s Sports have dominated lately as viewership across soccer, basketball, and volleyball have exploded. Research found that fans of women's sports (FOWS) are more likely to purchase from brands associated with women's sports teams/female athletes, highlighting ROI potential for investing in women's sports media and content.

An example of the looming investment into Women’s Sports is Monarch Sports

I can’t wait for 2024 in sports technology and the new advancements that will shape the sports landscape!