Align your goals and values
The first step to activate your sports partnerships is to align your goals and values with your partner. You want to make sure that your brand message, tone, and personality are consistent and complementary with your partner's. This will help you create a strong and authentic connection with your target audience, who will appreciate your shared vision and passion. You can also leverage your partner's strengths, assets, and insights to enhance your own marketing strategy and reach new segments.
Choose the right channels and platforms
The next step is to choose the right channels and platforms to communicate your sports partnership. You want to consider where your audience is, what they are interested in, and how they consume sports content. For example, you can use social media to create engaging and interactive content, such as behind-the-scenes videos, live Q&A sessions, polls, quizzes, and contests. You can also use digital platforms, such as websites, apps, podcasts, and newsletters, to provide more in-depth and informative content, such as stories, interviews, analysis, and tips.
Create unique and memorable experiences
The third step is to create unique and memorable experiences for your audience that showcase your sports partnership. You want to offer them something that they can't get anywhere else, something that adds value and excitement to their sports consumption. For example, you can create exclusive events, such as meet-and-greets, fan zones, VIP tickets, and product launches, that invite your audience to interact with your partner and your brand.
A recent example of this is Manchester United and WOW HYDRATE