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The SPOT

THE SPOT is where sport meets innovation. It’s a dynamic gathering of leaders from International Federations, entrepreneurs, start-ups, academics, and athletes, all coming together to explore the key trends shaping the future of sport. 

This year’s event will focus on 
6 exciting themes: 

  1. The Modern Athlete’s Identity: How today’s athletes are redefining success beyond the game. 

  2. Redefining Competition: Lessons from e-sports that are reshaping traditional sports. 

  3. Unlocking Potential: Exploring the vital link between mental health, youth, and peak performance. 

  4. The Power of Wearables: Discover how technology is transforming training, recovery, and performance. 

  5. AI and Robotics: How cutting-edge innovations are revolutionising the sports landscape. 

  6. Bridging the Gap: Connecting start-ups with industry leaders to bring bold ideas to life. 

In addition THE SPOT 2025 will host the finals of
2 Sports Innovation Challenges

  1. AI & Robotics

  2. Youth the future of play

THE SPOT – Back & Fresh – Tuesday 13 May 2025

Earlier Event: April 22
Business of Women's Sports Summit
Later Event: May 21
2025 Sports Business Awards