Approach

 

We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and women’s sports.

The sports technology market is experiencing a transformative shift as it increasingly embraces data analytics to elevate various facets of the game. This evolution encompasses leveraging data to enhance player performance, closely monitor their health and fitness, and make well-informed decisions regarding game strategy.

We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies.

 

Founder

Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.

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Ecosystem Partners

Bridging The Gap: We connect VC’s, angels, startups, and industry leaders in sports technology.

Featured
Beyond The Game Network
Beyond The Game Network

Worked with Brian Zwerner on business development and sourcing deal flow.

Seventy Six Capital
Seventy Six Capital

Deal Flow and Due Diligence with Scott Powell and Chad Stender. Worked on Partnership development with Seventy Six Capital and Drive Hockey.

KB Partners
KB Partners

Due Diligence and Deal Flow with Lance Dietz

Lake Nona Sports Fund
Lake Nona Sports Fund

Deal flow and Advisor

Sportradar
Sportradar

Worked with Luka Pataky for interview and distribution of AI integration and overlay. Marketed and distributed Wells Fargo AI Tennis steam and augmented solution.

Cartan Capital
Cartan Capital

Deal flow and due diligence with CiCi Bellis.

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