Approach
The sports technology market is experiencing a transformative shift as it increasingly embraces data analytics to elevate various facets of the game. This evolution encompasses leveraging data to enhance player performance, closely monitor their health and fitness, and make well-informed decisions regarding game strategy.
We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies across the globe.
We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and women’s sports.
The Sports Tech Atlanta match maker service allows startups and/or sports tech startups to submit their products or pitch decks. We then are working with leagues, teams, companies, to source who is working on a project, has a need, or is working through an RFP. The AI analyzer will match companies and pitch decks to potential projects; and our team will follow up with next steps and potential matches.
Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.












