Approach

We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and womens sports.

We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies.

**Founder**

Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.

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Ecosystem Partners

Bridging The Gap: We connect VC’s, angels, startups, and industry leaders in sports technology.

Featured

Beyond The Game Network

Worked with Brian Zwerner on business development and sourcing deal flow.

Seventy Six Capital

Deal Flow and Due Diligence with Scott Powell and Chad Stender. Worked on Partnership development with Seventy Six Capital and Drive Hockey.

KB Partners

Due Diligence and Deal Flow with Lance Dietz

Lake Nona Sports Fund

Deal flow and Advisor

Sportradar

Worked with Luka Pataky for interview and distribution of AI integration and overlay. Marketed and distributed Wells Fargo AI Tennis steam and augmented solution.

Cartan Capital

Deal flow and due diligence with CiCi Bellis.

Approach

Ecosystem Partners

Bridging The Gap: We connect VC’s, angels, startups, and industry leaders in sports technology.

Podcast