Approach
The sports technology market is experiencing a transformative shift as it increasingly embraces data analytics to elevate various facets of the game. This evolution encompasses leveraging data to enhance player performance, closely monitor their health and fitness, and make well-informed decisions regarding game strategy.
We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies across the globe.
We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and women’s sports.
Sports Tech Atlanta connects sports technology startups with investors, leagues, and brands — through active relationships, not cold outreach. NWSL. Ladies European Tour. Elite VC funds. We've done the work.
We work with investors to streamline deal flow and be a connection point for startups and emerging leagues as they raise funds.
We work with founders in a myriad of ways. We aid in fundraising, streamline connections and partnerships, we have services set up such as downloadable templates to 1 on 1 consultations, and full advisory services.
We work with leagues, teams, and organizations as advisors. We work on retainer aiding in strategy and business development and working to procure technology companies on a project-by-project basis. We also have aided in emerging league raises.
We work with athletes, first as a resource. We understand how difficult the sports business and sports investing landscape is. We act as a touchpoint with resources and information for athletes. We also act on behalf of athletes, crafting partnerships and collaborations.
The Sports Tech Atlanta MatchMaker
The Sports Tech Atlanta MatchMaker is an AI tool and service created to help organizations vet and find sports tech solutions for their teams, leagues, and organizations. Companies input their information and match with a project or RFP that has been uploaded to the system. The matchmaker informs both parties there has been a match and sends a connecting email with all of the pertinent information. Parties can then reach out on their own to make the connection and begin the vetting process.
Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.












